Are you looking to learn marketing?
Are you referring to various videos on youtube and googling about marketing?
Do various books cover all the concepts which you are looking for?
The answer is NO!
Marketing is a wide concept that cannot be covered by a single source.
In this article, I would be covering various fundamentals of marketing and various books and sources where you could refer to learn various concepts and laws of marketing to go further.
This article will be useful for bloggers, professionals, freelancers, mentors, and entrepreneurs.
Basic Law of Marketing
Below we will be covering the basic law of marketing –
Marketing is like science which covers various concepts and theories.
Marketing is not only selling but retaining and providing services to your existing and new customers
Marketing usually starts even before a product is launched or developed for the market.
Marketing is basically building a brand for customers
Marketing also helps in having a good perception of the product
Marketing also has various subcategories which further breakdown it and build a complete funnel which includes
- Communication skills
- Building your strong brand
- Mouth of word
We would be covering the above topics in detail below
Before we cover the above funnel let’s discuss an important topic
Why Should You Learn marketing?
Marketing has a long shelf life and will exist forever
Marketing has existed since long back when we had marketing squares.
Marketing is the only field providing direct returns other than HR, Operations, and Manufacturing which could not generate immediate ROI.
Finally, if you know how to market you can sell anything
How much can you earn through marketing?
The earning in Digital marketing is inversely proportional to the number of your customers vs your service cost.
You can simply learn through the below graph.
The above graph clearly shows earnings in marketing have no limits.
Understanding various topics related to Digital marketing
As discussed above we can take various topics step by step
Sales and Marketing
We should not be confused between sales and marketing. Sales are purely transaction and exchange of value. When you exchange money for a good or service that you need.
Whereas marketing is a process that takes place before sales actually happen.
Copywriting is the act or occupation of writing the text for the purpose of advertising or other forms of marketing. The product, called copy or sales copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action.
Advertising is a marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service, or idea. Sponsors of advertising are typically businesses wishing to promote their products or services.
Good marketing is all about good communication
Building your strong brand
Identifying your Niche in marketing and building your own personal brand can help you to build a strong brand. People follow person more than what his brand is irrespective of his strong presence for eg. Elon musk
Mouth of Word
The mouth of the word is one more very important aspect of marketing (especially in developing economy) which plays an important role in marketing. People trust more from the mouth of the word rather than some other mediums
Now we move to another section where we will get into Depth of Marketing
Various topics we will be covering are –
- Traditional vs Digital marketing
- Understanding your Niche
- CATT Marketing Funnel
- Integrated Digital Marketing Framework
- Personal Branding
Traditional vs Digital Marketing
The main difference between digital and traditional marketing is the medium through which an audience encounters a marketing message. … While traditional marketing uses traditional media like magazines and newspapers, digital marketing uses digital media, such as social media or websites
We yet see traditional for products which mainly consist of FMCG which requires a medium of Television or Newspaper.
But Digital Marketing can focus on products like online courses or bringing e-commerce to your platform on your mobile for on the go Listings.
Understanding Your Niche
You cannot be Jack of all trades even in digital marketing. Even if you have knowledge of complete Digital Marketing you cannot go for all the sections.
You will need to define your Niche for a specific domain. The specific topic for digital marketing.
You can simply understand the diagram below.
Your Niche is the combination of your talent in a specific domain, what the market demands, and what your passion is.
Anything which fits in all three will be your Niche to select and you can go forward with it.
CATT Marketing Funnel
CATT funnel is a marketing funnel that gives you an overview of the entire marketing process from your content creation to the final selling/transaction of your services- product.
We will explain the funnel in detail below.
W(wealth) = n(niche)^C(content) A(Attention) T(Trust) T (Transaction)
W Wealth — How can you create wealth?
n(niche) = As discussed earlier you can choose your niche
C(Content) = Your content should be unique and attract your customers
A (Attention) = You should be able to drive attention to your content
T(Trust) = Building trust on your customers is very important for future
T(Transaction) = It is the final stage where you make the sale
Integrated Digital Marketing
As the name suggests Integrated Digital marketing combines various aspects and modules of digital marketing.
You cannot be dependent on a single module for your product marketing or services.
The figure below gives a rough idea of Integrated Marketing
Suppose you are promoting your product you will require various aspect like Email Marketing, Content Marketing, SEO, Social Media Marketing and finally selling and marketing of your product
The same applies if you have your own blog or website. Writing quality content is not good enough. You have to run ads and make this content available to your niche. Making a product is not enough. You have to find the correct customers for the product and retarget them through emails.
Personal branding is a skill developed by an individual through which a person can influence the masses.
Personal branding is marketing himself in such a manner through which you become an influencer.
Your personal brand is how you promote yourself. It is the unique combination of skills, experience, and personality that you want your followers to see. It is the telling of your story, and the impression people gain from your online reputation.
Why is personal Branding required?
You need to create a strong personal brand if you want to be considered influential. Your personal brand helps you stand out from everybody else. You can use your personal brand to demonstrate your knowledge and skills in your areas of expertise.
In many ways, your personal brand is what makes you memorable. It is your personal brand that helps you stand out from the thousands of other people like you.
How to become a personal brand?
An amazing chart given by Digital Deepak defines the process of acquiring skills and how to be a personal brand.
The chart defines the complete process.
Learn: You should be clear about your skills. You should learn first.
Work: You should Implement your learnings first in a practical way.
Blog: Writing down your learnings gives you an added advantage and helps in improving your niche.
Consult: Instead of working you can consult for firms it can help you in improving your skills and gaining knowledge
Mentor: Be a mentor for people looking for help/understanding of topics in a much better way
Startup: Finally its time for your startup. You have all the desired industry experience.
If you have made it till here then Congratulations!
As I had told you in starting marketing is a very wide concept which cannot be covered through one medium
As quoted “Marketing is a science”. It’s a never-ending process. The more you learn, the more you get successful.
Hope you have liked the above article and Marketing does not stop here.
Feel free to share your thoughts below in the comments
P.S. To get more Insight you can join Digital Deepak Internship Programme —
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