Must Read Marketing Books for 2021

Marketing has always been an interest for many. Timely many Authors and Marketers have come up with great ideas and generate new concepts.

They have shared their thoughts through some books

Below are some of the must-read marketing books which you should consider reading in 2021 for great Insights

Looking for the Best Copywriting books Read here

Disclaimer: I do not make any money from links included in this article. The links are only here to make it easy for you to check out the book if you’re interested. To see a book on Amazon, simply click on its cover image.

12 . Contagious

New York Times bestseller and named “Best Marketing book of 2014” by the American Marketing Association.

  • Focuses on why certain stories get shared, why certain emails get forwarded, why videos get forwarded, and much more.
  • Covers six basic principles that drive content to become contagious, from consumer products, policy initiatives, Youtube videos, and more.


Jonah Berger

Jonah Berger is a professor, an expert on word of mouth, viral marketing, social influence, and how products, ideas, and behaviors catch on.


11. Hooked

It’s a critical work in the increasingly important field of psychological marketing, particularly as it applies to customer experience – Marketing Journal

  • Explains the hook model: A four-step process explaining how companies can subtly encourage customer behavior
  • Provides practical insights to create user habits that stick and actionable steps for building products people will love


Nir Eyal

Nir Eyal is an Israeli-born American author, lecturer, and investor


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10.The Conversion Code

If you need more traffic, leads and sales, you need the conversion code – Neil Patel

  • Provides a step by step guide to increasing sales, in the modern internet-driven era
  • Help engage with consumers more effectively online
  • Helps convert more Internet leads to real-world prospects and sales appointment


Chris Smith

Chris Smith is the co-founder of Curaytor, a social media, digital marketing, and sales coaching company that helps businesses grow faster.


9. Designing Brand Identity

Designing Brand Identity is a comprehensive pragmatic, and easy to understand resource for all brand builders- global and local. It’s an essential reference for implementing an entire brand system – Carlos Onandia, Global brand, Leader, Deloitte  

  • Focuses on brand fundamentals, process, and case studies 
  • Covers more than 100 branding subjects, checklists, tools, and diagrams
  • It is a compendium tool for branding success and best practices for Inspiration


Alina Wheeler

Alina Wheeler applies a dynamic process to help enterprises express their brands.


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8. Get Scrappy


A helpful Digital Marketing Bible – Publisher’s Weekly

  • Helps obtain powerhouse result with a scrappy mindset
  • Helps team think like underdogs and helps them meet their goals, with lesser resource
  • To effectively and efficiently reach people with social media


Nick Westergaard

Nick is a chief brand strategist at Brand Driven Digital, host of the popular On Brand podcast, and author of getting Scrappy.


7. How to Win Friends and Influence Friends

How to Win Friends and Influence Friends was number eight in the list of “Top Checkouts of ALL TIME” by New York Public Library

  • Released in 1936, the book has been updated to fit modern requirements
  • The essential of engagement, affirming what’s good, connecting with core desires, and other concepts are elaborated


Dale Carnegie

A writer and lecturer and developer of courses dealing with self-improvement, salesmanship, corporate training, public speaking, interpersonal skills, and much more

Looking to keep your mind on Conscious State not being on autopilot?
Read Here


6. Positioning

Popularly known as one of the most popular marketing book ever released

  • Released in 2001 the book keeps up with current marketing Landscape
  • It explains how to make your product an industry leader
  • To analyze and incorporate data from trends


Al Ries and Jack Trout

Al Ries is an author and marketing professional  credited with resurrecting the idea of positioning in the market
Jake trout was the marketer who was one of the founders and pioneer of marketing warfare theory and positioning theory


5. Epic Content Marketing

Called one of FORTUNE Magazine’s Top 5 Business book Must Reads 

  • Helps determine your content niche and what should they do to attract and retain customers
  • To discover and develop your content marketing mission statement
  • To leverage social media and email channels to create and grow your audience


Joe Pulizzi

Joe is one of the world’s top content marketing authorities.

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4. Crushing It

# 1 New York Time Bestseller

  • Explain how to harness social media to create your own personal brand
  • Provides innovative tricks and tweaks to enhance strategies
  • Examples from real-life scenarios and how they were handled


Gary Vaynerchuk

Investor and advisor for several startups  and an expert in fortune 500 World

3. Ogilvy on Advertising


Ogilvy was called “Most Sought-after wizard in the Business ” by Time Magazine

  • Released in 1983, Concepts and Techniques remain valid to this day
  • Covers all the facets to Advertising
  • Details the four Functional principles of advertising, and many positives effects it can have

David Ogilvy

British advertising tycoon, founder of Ogilvy and Mather and called the “Father of Advertising”

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2. The 22 Immutable laws

  • Twenty-two innovative rules for understanding and succeeding in the international marketplace
  • Provides many insights that are still relevant, and provide a clear path to success

Al Ries and Jack Trout

Al Ries is an author and marketing professional  credited with resurrecting the idea of positioning in the market
Jake trout was the marketer who was one of the founders and pioneer of marketing warfare theory and positioning theory



1. Scientific Advertising

Cited by many Advertising personalities like Oglivy, Gary Halbert, and Jay Abraham as a “Must Read Book”

  • Released in 1923, Still Relevant
  • Scientific Advertising is credited with providing the original description for split testing and coupon-based customer tracking and loyalty schemes

Claude C Hopkins

Known as an Advertising Pioneer.He was inducted into the advertising hall of fame in 1957

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About the author


Hi, I am Vaibhav Goyal as an aspiring blogger and obsession with Technology.

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